Fascinating. Thanks! I first heard of Bernays in Adam Curtis’s doco “The Century of the Self.” Bernays seemed to have it timed just right, coming to prominence just after WWII when the US was realising productive powers never seen before in human history. The development of capitalism from ‘use’ value to ‘exchange’ value had certainly begun prior to the war, but Bernays used all his Freudian wiles to greatly quicken it. Hello, commodity fetishism!